Levi Strauss – Shaping World Class Leaders in China


Future Leaders International is very proud to have designed and delivered the High Potential leadership development program for Levi Strauss & Co in China. Delivered in 2012 in Shanghai and Beijing, the leadership acceleration program involved a blend of learning activities including; assessment and self-insight on leadership potential, action learning through strategic projects in emerging markets in China and SE Asia, internal mentoring from senior leaders and input from international subject matter experts on retail strategy and world class university research.

Levi Strauss an International icon

The Levi’s® brand epitomizes classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world – capturing the imagination and loyalty of people for generations. And while the patent has long since expired, the Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Their range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

The company continues to be a market leader across Asia. The Asia Pacific Division was established in 1995 with headquarters in Singapore. The company employs more than 4,500 people, with offices in Australia, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Pakistan, the Philippines, South Africa, Taiwan and Vietnam.